Global Hackathon Neo Frontier Launchpad: Case Study

The main goal of the hackathon was to accelerate the future of blockchain by encouraging developers to join the Neo ecosystem. The organizers of the Neo Frontier Launchpad partnered with us in order to attract more participants to the hackathon.

Global Hackathon Neo Frontier Launchpad: Case Study

About Global Hackathon Neo Frontier Launchpad

Neo Frontier Launchpad is a multiphase global hackathon by a leading non-profit open-source Blockchain platform Neo for developers from all over the world. It is the most feature-complete blockchain platform for building decentralized applications.

The hackathon organizers aimed to build the smart economy of tomorrow by accelerating infrastructural development of N3 - the groundbreaking new version of the Neo blockchain.

Neo Frontier Launchpad consisted of two phases:

Planathon (May 24 — June 7): at this stage, participants matched in teams, evaluated the applicability of their ideas to the Neo blockchain, justified the benefits to the ecosystem, drafted a business plan, defined implementation milestones, and described a model for attracting users.

Development (June 11 — July 12): at this stage, the teams began developing projects. During the development phase, Neo ran a series of technical workshops by experts.

The final phase of this complex hackathon - Demo Days - took place from July 26 to July 30. During this period the participants pitched their projects in front of a jury.

Main objectives

The main goal of the hackathon was to accelerate the future of blockchain by encouraging developers to join the Neo ecosystem. The organizers of the Neo Frontier Launchpad partnered with us in order to attract more participants to their event. They were familiar with our previous successful cases of running hackathons and relied on our expertise.

How did tulula help?

For the Neo Frontier Launchpad hackathon we identified the target audience and developed a unique media plan. We promoted the hackathon through industry media channels, social media, industry communities, universities, and industry organizations. Tulula ran engaging advertising campaigns and sourced tech professionals from our community, which currently consists of 75,000 developers.

KPIs:

  • 670 registrations
  • 60 proposals submitted at the first stage
  • 58 projects submitted
  • 14 projects presented on Demo Day
  • 11 winning projects

Participants per country:

  • India – 177
  • United States – 94
  • Russia and CIS countries – 72
  • Canada– 18

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