OUTCOME 2020. UX. NARRATIVE. DESIGN
08 February 2020. Chandigarh
Outcome 2020 promises to bring together people and teams who design products and digital experiences.
UX as a discipline is so diverse that people with different skills and capabilities work in the product UX team. They do user research, design product user interface, information architecture, product copy, content architecture, interaction design, and so on.
While folks in the UX industry have started raising their voice for storytelling (Examples – Sequoia’s James Buckhouse on the role of story in experience design and 6 storytelling principles to improve your UX) in the design process, the practice is yet to catch up.
We are designing products for customer stories, and the brand story aligns with a customer story only when the experience is also designed for this aligned story. The core objective of OUTCOME is to understand the product design from storytelling perspective.
Contact us at outcomeconf (at) gmail (dot) com for any questions.
If the speakers, the sponsors, and the participants are the face of Outcome, the vhite team is behind the scenes to lend the structure to this story.
Vinish Garg is the founder of Outcome. Vinish owns a digital experience design agency, vhite and he has been frequent presenter at industry events.