During the conference over 1400 UX, design, dev and product people globally will descend on Dublin with a common goal - to learn how teams can work better together to build products, faster.
This event is dedicated to help teams build products that customers love based on the UXDX model: Customer Focus (UX) * Technical Excellence (DX) = Product Gold.
The design of the UXDX model has been chosen to highlight the importance of working as one autonomous team. There should be no barriers between design and development as the understanding of the customers needs to be shared by everyone. In addition it provides a visual reminder to teams of the importance of Outcome-Driven development which can protect against the natural tendency to people to revert to Feature-Driven development.